We believe that the ideal way to learn innovation is by doing innovation. This is why this program avoids the traditional one-way, theory-heavy lectures, which are unfit for innovation training. Instead, this program has a strong hands-on, applied, and team-based foundation. It includes workshops and seminars, as well as real-life company design challenges.
Workshops & Seminars
Each month you will attend one module, which consists of two to three day-long workshops and seminars given by leading design-thinking scholars and practitioners in Scandinavia. These workshop and seminar days will last from 9am to 4pm and will be based in Bergen.
Company Design Challenges
In parallel to these workshops, each multidisciplinary team will tackle a company design challenge spanning the entire nine months of the program. This will be your chance to directly apply the lessons learned to a real design-thinking project.
Team Coach & Company Contact
Each team will be assigned a design-thinking coach, who is an alumnus of the program. Your team and coach will meet each month to drive the company design challenge forward. Your team will also be assigned a contact person in the company who will help to establish connections with key industry players, facilitate the process within the company, and generally move your project in the right direction.
Towards the end of the program, your team will present the final prototypes, along with a design portfolio, to the top executives of the company and other industry leaders. This will serve as your final deliverable for the program.
About Last Year's Program
“For the implementation of strategic decisions, our methods work on paper. Design thinking works in practice.”
— William Brochs-Haukedal, Professor, Dean of Executive Education at the Norwegian School of Economics
“Visualization is a powerful tool. Designers do not only create good designs, they also visualize and illustrate challenges and opportunities. Through visualization ideas become easier to share, discuss, test, and develop further. Designers seek to see the whole picture and apply new perspectives. Asking other questions, finding answers no one expected – in collaboration with fellow academics within economy and engineering – is our driving force in this course. We design for people, profit, and planet.”
— Mona Larsen, Head of Design Department, University of Bergen
“We don’t define creative roles through job titles, it has become fundamental to our success to breakdown perceived boundaries between design and business, technology and psychology, etc. This programme is a perfect example of how business leaders can find ways of transcending barriers to innovation.”
— Endre Berentzen, Executive Creative Director & Founding Partner of Anti Inc. Bergen AS